SRAM

For almost 40 years, SRAM built its name on being early — wireless shifting before it was the standard, 1x drivetrains ahead of the curve, mullet setups before there was even a name for them. South African riders have taken to their innovative spirit in a big way; it’s the name we see on the drivetrains adorning significant proportion of bikes at the race (not forgetting the company’s leading edge wheels and components too. In a unique collaboration with Shimano, SRAM provides Neutral Tech Support at the race.