Pinarello

Founded in Treviso, Italy, in 1952, Pinarello is one of the most successful bike brands in Tour de France history. While steeped in history, it represents the future of cycling, and it has been part of Nedbank Gravel Burn from the start. In 2025 Pinarello brought 25 of its best dealers from around the world to experience the first edition, and it brings its professional team to race the Burn. Axelle Dubau-Prevot, the first woman to win Nedbank Gravel Burn, rode a Pinarello. Pinarello also hosts our Firestarter events around the world.